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Cover zur kostenlosen eBook-Leseprobe von »Bitcoin«

Leseprobe vom

Bitcoin

Cooltura


Bitcoin es el primer intento exitoso de una criptomoneda. ¿Superará al dólar, al yen y al euro en un futuro cercano? Difícil de prever, pero acaso las monedas digitales, nacidas de un acuerdo comunitario sin participación de bancos ni estados, sean la próxima revolución del sistema monetario.

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"Todas las respuestas para los que quieren saber cómo funcionan las monedas descentralizadas y libres de intermediarios" [Source: Key Service]

"En la era de Internet el dinero también tenía que cambiar" [Source: Suzanne Borg]

"Una exposición clara y concisa sobre un tema revolucionario" [Source: Active Managers]

 
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Cover zur kostenlosen eBook-Leseprobe von »Decoding Bitcoin«

Leseprobe vom

Decoding Bitcoin

Cooltura


Bitcoin is the first successful attempt to a cryptocurrency. Will it surpass the dollar, yen and euro in the near future? It is difficult to foresee it, but perhaps the cryptocurrencies originated from a common agreement, without intervention from banks or states, will constitute the next revolution in the monetary system.

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"All the answers for those who want to know how decentralized, intermediary-free currencies work" [Source: Key Service]

"In the Internet era, money was bound to change" [Source: Suzanne Borg]

"A clear and concise explanation of a revolutionary topic" [Source: Active Managers]

 
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Cover zur kostenlosen eBook-Leseprobe von »Managing Internationalisation«

Leseprobe vom

Managing Internationalisation

UTB GmbH


“Managing Internationalisation” explains the process of internationalising any kind of organisation from a management perspective. Based on the renowned EFQM Excellence Model, all issues with special relevance for international activities are explained and traced back to recent scientific research and good management practise. The book is meant for practitioners and students alike. For a better understanding, extensive illustrations, examples, exercises and recommendations for case studies enrich the text.

Dieses Buch erklärt den Prozess der Internationalisierung von Organisationen aus der Sicht des Managements. Auf der Basis des EFQM-Modells für Business Excellence (Qualitätsmanagement) werden alle für internationale Aktivitäten relevanten Themen erläutert. Das Buch ist für Praktiker und Studierende gleichermaßen geeignet. Mit praxisnahen Übungen und Fallstudien.

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Prof. Dr. rer. pol. Patricia A. Adam (geb. Barton) lehrt seit 2004 an der Hochschule Hannover Betriebswirtschaftslehre, insbesondere International Management. Sie war nach ihrem Abschluss der Volkswirtschaftslehre an der Universität Hamburg von 1994 bis 2004 bei der Dresdner Bank AG in Dresden, Leipzig und Frankfurt/Main u.a. im Kreditrisikomanagement, im Qualitätsmanagement, im Inhouse Consulting, im zentralen Integrationsbüro (Dresdner Bank/Allianz) und als Senior-Revisorin tätig. 2001 promovi

 
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Cover zur kostenlosen eBook-Leseprobe von »Marketing Concept - The St. Gallen Management Approach«

Leseprobe vom

Marketing Concept - The St. Gallen Management Approach

UTB


This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.

This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

 
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Cover zur kostenlosen eBook-Leseprobe von »Wirtschaftskrise ohne Ende?«

Leseprobe vom

Wirtschaftskrise ohne Ende?

hep verlag


Von der Blase auf dem US-amerikanischen Immobilienmarkt bis zur Eurokrise - die zahlreichen weltwirtschaftlichen Erschütterungen der letzten Monate und Jahre sind nicht zufällig etwa zur gleichen Zeit aufgetreten, sondern haben gemeinsame Ursachen. 'Wirtschaftskrise ohne Ende? ' geht diesen Gemeinsamkeiten nach und erklärt die wichtigsten Zusammenhänge. Das Buch ist eine leicht lesbare Orientierungshilfe, die es erlaubt, sich in begrenzter Zeit einen Überblick über die komplexen und vielschichtigen Hintergründe der globalen Finanz-, Wirtschafts- und Verschuldungskrise zu verschaffen.

 
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Cover zur kostenlosen eBook-Leseprobe von »Steampunk Economy«

Leseprobe vom

Steampunk Economy

YessYess Verlagsagentur - 20sec UG (haftungsbeschränkt)


Many executives, organisations and companies believe that the economic demands of the digital age can be met with diligence, skill and, above all, experience. They build on expertise, established structures and processes that they have been able to rely on for decades. They perfect the known methods and procedures and strive for the highest degree of flawlessness. However, they overlook the fact that striving for perfection is not only counterproductive, but even harmful.

In times of digitalisation and the accompanying globalisation, products, goods and services are not constantly getting better, they are constantly getting different. The processes and business models that drive the economy are continuously changing. Those who focus on perfecting familiar methods, both in production, but even more so in organisational design and leadership, are training a racehorse and do not realise that they are competing against a Formula 1 racing car.

Economics, management and human resources are based on 19th century theoretical foundations. They are perfected steam engines - smooth running, enduring in operation and elegant to look at. And completely unsuitable for flying to the moon. In short: they are representatives of the steampunk economy.

In his book, Dr. Andreas Rein debunks the steampunk economy and impressively explains how to recognise it. He explains why all companies and organisations are affected by disruptive changes - regardless of sector and industry. He shows that in a digital, fully networked world, the goal must not be the moon, but at least Mars. In his passionate plea for unleashing innovative potential, he shows how to overcome the steampunk economy and create sustainability. For neither human nor earthly resources are unlimited.

 
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