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Cover zur kostenlosen eBook-Leseprobe von »Mind, Body, World«

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Mind, Body, World

Athabasca University Press | OPEL (Open Paths to Enriched Learning)


Cognitive science arose in the 1950s when it became apparent that a number of disciplines, including psychology, computer science, linguistics, and philosophy, were fragmenting. Perhaps owing to the field’s immediate origins in cybernetics, as well as to the foundational assumption that cognition is information processing, cognitive science initially seemed more unified than psychology. However, as a result of differing interpretations of the foundational assumption and dramatically divergent views of the meaning of the term information processing, three separate schools emerged: classical cognitive science, connectionist cognitive science, and embodied cognitive science.

Examples, cases, and research findings taken from the wide range of phenomena studied by cognitive scientists effectively explain and explore the relationship among the three perspectives. Intended to introduce both graduate and senior undergraduate students to the foundations of cognitive science, Mind, Body, World addresses a number of questions currently being asked by those practicing in the field: What are the core assumptions of the three different schools? What are the relationships between these different sets of core assumptions? Is there only one cognitive science, or are there many different cognitive sciences? Giving the schools equal treatment and displaying a broad and deep understanding of the field, Dawson highlights the fundamental tensions and lines of fragmentation that exist among the schools and provides a refreshing and unifying framework for students of cognitive science.

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Michael R. W. Dawson is a professor of psychology at the University of Alberta. He is the author of numerous scientific papers as well as the books Understanding Cognitive Science (1998), Minds and Machines (2004), Connectionism: A Hands-on Approach (2005), and From Bricks to Brains: The Embodied Cognitive Science of LEGO Robots (2010).

 
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Cover zur kostenlosen eBook-Leseprobe von »How Canadians Communicate IV«

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How Canadians Communicate IV

Taras, DavidWaddell, Christopher (Hrsg.) | Athabasca University Press


Substantial changes have occurred in the nature of political discourse over the past thirty years. Once, traditional media dominated the political landscape, but in recent years Facebook, Twitter, blogs and Blackberrys have emerged as important tools and platforms for political campaigns. While the Canadian party system has proved surprisingly resilient, the rhythms of political life are now very different. A never-ending 24-hour news cycle has resulted in a never-ending political campaign. The implications of this new political style and its impact on political discourse are issues vigorously debated in this new volume of How Canadians Communicate, as is the question on every politician’s mind: How can we draw a generation of digital natives into the current political dialogue? With contributions from such diverse figures as Elly Alboim, Richard Davis, Tom Flanagan, David Marshall, and Roger Epp, How Canadians Communicate IV is the most comprehensive review of political communication in Canada in over three decades – one that poses questions fundamental to the quality of public life.

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"Journalism has fallen on hard times and journalists have neither the incentive nor the resources to maintain the standard of informed independence that once characterized their profession. How Canadians Communicate IV carefully dissects the mutliple causes of this condition and redefines the concept of political communication in Canada."

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David Taras holds the Ralph Klein Chair in media studies at Mount Royal University. He served as an expert advisor to the House of Commons Standing Committee on Canadian Heritage and co-edited the first two volumes in the How Canadians Communicate series. He is the co-author of "The Last Word: Media Coverage of the Supreme Court of Canada".

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Christopher Waddell is director of the School of Journalism and Communication at Carleton University and holds the Carty Chair in business and financial journalism. He was formerly national editor for The Globe and Mail and Parliamentary bureau chief for CBC television news.

 
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Cover zur kostenlosen eBook-Leseprobe von »To Know Our Many Selves«

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To Know Our Many Selves

Athabasca University Press


To Know Our Many Selves profiles the history of Canadian Studies, which began as early as the 1840s with the Study of Canada. Professor Dirk Hoerder discusses this comprehensive examination of culture by highlighting its unique interdisciplinary approach, which included both sociological and political angles. Years later, as the study of other ethnicities was added to the cultural story of Canada, a solid foundation was formed for the nation’s master narrative. Against this background, To Know Our Many Selves focuses on why Canadian Studies may be used as a sound model for the study of other societies in a frame of Transcultural Societal Studies.

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Born in Germany, Dr. Dirk Hoerder was a professor in the department of history at the University of Bremen. After receiving a Master of Arts in History and Political Sciences from the University of Minnesota, he completed a PhD in Modern and Medieval History and English Language and Literature from Free University of Berlin. He was President of the Association for Canadian Studies until 2005, after serving as Vice-President for several years. He now teaches at Arizona State University.

 
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Cover zur kostenlosen eBook-Leseprobe von »Social Democracy After the Cold War«

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Social Democracy After the Cold War

Evans, BryanSchmidt, Ingo (Hrsg.) | Athabasca University Press


Despite the market triumphalism that greeted the end of the Cold War, the collapse of the Soviet empire seemed initially to herald new possibilities for social democracy. In the 1990s, with a new era of peace and economic prosperity apparently imminent, people discontented with the realities of global capitalism swept social democrats into power in many Western countries. The resurgence was, however, brief. Neither the recurring economic crises of the 2000s nor the ongoing War on Terror was conducive to social democracy, which soon gave way to a prolonged decline in countries where social democrats had once held power. Arguing that neither globalization nor demographic change was key to the failure of social democracy, the contributors to this volume analyze the rise and decline of Third Way social democracy and seek to lay the groundwork for the reformulation of progressive class politics.

Offering a comparative look at social democratic experience since the Cold War, the volume examines countries where social democracy has long been an influential political force—Sweden, Germany, Britain, and Australia—while also considering the history of Canada’s NDP and the emergence of New Left parties in Germany and the province of Québec. The case studies point to a social democracy that has confirmed its rupture with the postwar order and its role as the primary political representative of working-class interests. Once marked by redistributive and egalitarian policy perspectives, social democracy has, the book argues, assumed a new role—that of a modernizing force advancing the neoliberal cause.

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Bryan Evans is an associate professor in the Department of Politics and Public Administration at Ryerson University. Prior to joining Ryerson in 2003, he held senior policy advisory and management positions in the Ontario Legislature and Government.

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Ingo Schmidt is an economist and the coordinator of the Labour Studies Program at Athabasca University. He has taught in Germany as well as Canada and was formerly staff economist with the metalworkers union, IG Metall, in Germany.

 
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Cover zur kostenlosen eBook-Leseprobe von »Braaaiiinnnsss!«

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Braaaiiinnnsss!

Smith?, Robert (Hrsg.) | University of Ottawa Press


Think you know a thing or two about zombies? Think again. If you’re going to keep your wits – and your brains – about you during a zombie attack, you need expert advice. Braaaiiinnnsss!: From Academics to Zombies gathers together an irreverent group of scholars and writers to take a serious look at how zombies threaten almost every aspect of our lives. Spawned from the viral publication "When Zombies Attack!: Mathematical Modelling of an Outbreak of Zombie Infection," this multidisciplinary book draws on a variety of fields including biology, history, law, gender studies, archaeology, library science and landscape architecture. Part homage to zombie films and fiction, part cultural study, this collection humorously explores our deep-seated fear of the undead. Engaging and accessible, Braaaiiinnnnssss! will amuse academics and zombie fans alike.

 
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Cover zur kostenlosen eBook-Leseprobe von »Sociocultural Systems«

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Sociocultural Systems

Athabasca University Press


Macrosociology—the study of large-scale social structures and the fundamental principles of social organization—was the style of sociology practiced by the founders of the discipline. Today, the social theories of Karl Marx, Max Weber, Émile Durkheim, and Herbert Spencer (among others) are commonly studied as part of the history of the field, but, although the macrosociological approach that these thinkers advocated is still employed, it no longer dominates the discipline. Instead, sociologists typically adopt a narrower focus, specializing in areas such as social psychology, medicine, religion, or the study of social stratification. Examining the bigger picture is a task often left to public intellectuals.

Sociocultural Systems aims to reinstate macrosciology as the heart of the discipline by demonstrating that both classical and contemporary macrosociologists stand upon common ground. Focusing on the broad issues that concerned the founders, Elwell addresses questions such as: Historically, what factors accounted for the origin, survival, and evolution of sociocultural systems? Why were some societies more technologically advanced than others? What is the origin of capitalism? What factors determine the allocation of goods and services within and among societies? What effects do changes in government and economic institutions have on communities?

Elwell argues that, as evolution does for biology, the macrosociological paradigm offers an analytical strategy that can be used both to guide and prioritize research in all of the myriad specialties within sociology and to lay forth an orderly body of knowledge for students. Clearly articulating important sociological principles, Sociocultural Systems provides a critical understanding of social institutions and issues, while also furnishing a framework for possible solutions to the perennial social crises that are part and parcel of the development of human societies.

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Frank W. Elwell is a professor of sociology and the dean of Liberal Arts at Rogers State University, in Oklahoma.He is the author of Macrosociology: Four Modern Theorists, among other works.

 
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Cover zur kostenlosen eBook-Leseprobe von »Le ministère des Affaires extérieures du Canada«

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Le ministère des Affaires extérieures du Canada

University of Ottawa Press | Politique et politiques publiques


En 1968, le ministère des Affaires extérieures du Canada est en état de siège. Terminées les décennies de croissance et de succès diplomatiques de l’après-guerre. La technologie et la libéralisation des échanges annoncent une ère de mondialisation. Devant les chocs pétroliers et l’inflation galopante, l’économie est en désarroi. La mondialisation s’invite au programme des affaires internationales en y ajoutant de nouveaux dossiers : droits de la personne, notamment ceux des femmes, énergie, science et technologie, environnement, révolutions et terrorisme à l’échelle mondiale. Le nouveau premier ministre, Pierre Trudeau, adhère à cette mutation.

Ébranlé, le ministère peine d’abord à résister aux fortes pressions intérieures, politiques et économiques. Pendant les années 1970, toutefois, il parvient peu à peu à retrouver sa pertinence. Il se concentre sur une diplomatie d’ordre économique et invente des mécanismes administratifs qui lui permettent de concilier une perspective naturellement ouverte sur le monde avec les préoccupations particulières du gouvernement sur le front intérieur. 

Chemin faisant, les Affaires extérieures contribueront à la formulation de politiques innovantes au regard des principaux enjeux de l’époque, notamment les missions de maintien de la paix des Nations Unies, la décolonisation, le dialogue Nord-Sud, le Moyen-Orient, la crise des otages en Iran et les dangers incessants de la Guerre froide.

Ce livre est publié en français.

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By 1968, Canada’s storied Department of External Affairs was under siege. The postwar decades of steady growth and diplomatic accomplishment were over. Technological change and trade liberalization were ushering in a new era of globalization. The economy slumped and stagnated. Globalization stretched the international agenda, adding novel issues: human rights and woman’s rights; energy, science, and technology; the environment; and global revolution and terrorism. The new Prime Minister, Pierre Trudeau, encouraged the Department of External Affairs to keep up with the times. 

External Affairs initially reeled under the assault, struggling to respond to the enormous political, economic, and domestic pressures of the era. Through the 1970s, however, it steadily reclaimed its relevance. It focused more of its efforts on economic diplomacy and found the administrative mechanisms required to reconcile its traditional global outlook with the government’s domestic preoccupations, finally merging with the Trade Commissioner Service in 1982. 

Along the way, External Affairs helped craft innovative policies to respond to the dominant challenges of the era, including UN peacekeeping, decolonization and the North-South dialogue, the Middle East and the Iran Hostage crisis, and the ever-dangerous Cold War.

This book is published in French.

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John Hilliker s’est joint à la section historique du département des Affaires extérieures, maintenant

Affaires mondiales Canada, en 1975, et a pris sa retraite de Chef de section en 2003.

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Mary Halloran est membre de la section historique d’Affaires mondiales Canada depuis 1990 et y a publié plusieurs articles.

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Un des historiens diplomatiques les plus renommés du Canada. Il est Chef de la section historique d’Affaires mondiales Canada, rédacteur en chef de sa collection, et directeur de six volumes de cette collection traitant des années 1950 à 1957.

 
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Cover zur kostenlosen eBook-Leseprobe von »Generation Doof«

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Generation Doof

Bastei Lübbe


Niklas glaubt, der Dreisatz wäre eine olympische Disziplin.

Latoya kennt drei skandinavische Länder: Schweden, Holland und Nordpol.

Und Tamara-Michelle hält den Bundestag für einen Feiertag.

Einzelfälle? Mitnichten. Eine ganze Generation scheint zu verblöden. Der Staatsanwalt von nebenan erzieht seine Kinder mit der Spielkonsole. Germanistikstudenten sind der deutschen Sprache nicht mehr mächtig. Eine Karriere als Popstar erscheint dem Bäckerlehrling verlockender als eine solide Ausbildung.

Dieses Buch geht der Frage auf den Grund, wie es wirklich um die Mütter, Väter und Bundeskanzler von morgen steht. Geschrieben haben es zwei Autoren, die mit der Generation Doof per Du sind. Denn es ist ihre eigene.

 
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Cover zur kostenlosen eBook-Leseprobe von »The Luxury Follower«

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The Luxury Follower

tredition


In Deutschland leben knapp 35 Millionen Menschen, die älter als 50 Jahre sind. Das sind mehr als 40 % der gesamten Bevölkerung, Tendenz steigend. Dabei verfügt die Mehrheit der Generation 50+ über umfangreiche finanzielle Mittel: Nahezu jeder dritte Euro der deutschen Konsumenten stammt von dieser Zielgruppe. Zentrales Thema ist das Reisen und Erleben, womit die Generation 50+ die ideale Zielgruppe für Luxushotels ist. Auch für Luxushotels sind die sozialen Netzwerke zum zentralen Ort des Informationsaustausches und der Kommunikation mit ihren Gästen geworden. Die Generation 50+ ist in den sozialen Netzwerken deutlich präsenter als erwartet und sucht als Thema Nr. 1 nach Urlaub und Reisen. 97 % der Generation 50+ sind im Web aktiv unterwegs, 85 % davon nutzen Social Media. Dieses Buch basiert auf einer Master Thesis des Departments „Wissens- und Kommunikationsmanagement“ der Donau Universität Krems und zeigt auf, wie die Luxushotels Social Media zur Kundenbindung einsetzen und wie sie die Generation 50+ über die sozialen Netzwerke erreichen und langfristig binden können. Erkenntnisse hierzu wurden durch die Analyse aktueller, internationaler, wissenschaftlicher Studien, Literatur sowie verschiedener ExpertInnen gewonnen. Die Ergebnisse zeigen, dass die Generation 50+ die größte Kundengruppe der Luxushotels ist und über Social Media gut erreicht werden kann. Da sich die Social Media-Verantwortlichen und ihre Aktivitäten aber zumeist auf jüngere Zielgruppen fokussieren, wird dieses Potential derzeit von den Luxushotels oft noch nicht erkannt und bietet somit enorme, ungenutzte Möglichkeiten zur Kundenbindung der Generation 50+.

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Stephanie Robrecht gehört selbst zur Generation 50+. Mit ihrer fundierten Berufserfahrung in internationalen Unternehmen der Travel- und Logistikbranche, studierte sie mit 50+ „Digitale Kommunikation“ an der Donau Universität in Krems und erfüllte sich damit einen Lebenstraum.

Auch privat ist sie in den sozialen Medien sehr aktiv, reiseerfahren und beschäftigt sich seit vielen Jahren mit den Themen Luxus und Luxushotels.

 
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Cover zur kostenlosen eBook-Leseprobe von »Die Corona-Pandemie«

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Die Corona-Pandemie

tredition


Der erste Teil des Buches beschäftigt sich mit Viren im Allgemeinen und speziell mit dem Erreger der Covid-19 Erkrankung, dem Coronavirus SARS-CoV-2. Viele Erkenntnisse zur Morphologie des Erregers SARS-CoV-2 und zum Infektionsvorgang auf zellulärer Ebene liegen bereits vor und werden wie auch der Vermehrungszyklus des Coronavirus übersichtlich dargestellt.

Im zweiten Teil geht es um die bisher bekannten Übertragungswege des Coronavirus sowie um die für jeden wichtigen Fragen der Inkubationszeit, der Symptome, des Krankheitsverlaufes und der Risikogruppen. In diesem Zusammenhang wird erklärt, wie der Nachweis einer aktiven Infektion mit SARS-CoV-2 erfolgt und welche Möglichkeiten es gibt, eine symptomfrei verlaufene Covid-19 Erkrankung nachträglich nachzuweisen.

Der aktuelle Stand bei der Suche nach Medikamenten und der Entwicklung von Impfstoffen gegen SARS-CoV-2 wird im Dritten Teil des Buches aufgegriffen, die verschiedenen Konzepte für Impfstoffe und Medikamente werden kurz beschrieben.

Im letzten Teil des Buches geht es um die Verbreitung der Covid-19 Erkrankung in Deutschland bis Ende März 2020 und um Tipps für das Verhalten im Alltag. Insbesondere die Frage, wie man sich selbst vor einer SARS-CoV-2 Infektion schützt, wird noch einmal aufgegriffen.

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Der Autor Dietmar Schäffer studierte an der Friedrich-Alexander-Universität (FAU) Erlangen-Nürnberg Biologie mit Schwerpunkt Mikrobiologie. Nach dem Studium war er mehrere Jahre bis Ende 1999 als wissenschaftlicher Mitarbeiter am Lehrstuhl für Mikrobiologie der FAU beschäftigt. Schon während dieser Zeit hielt er zahlreiche Vorträge zu naturwissenschaftlichen und medizinischen Themen an verschiedenen Bildungseinrichtungen und ist seit dem Jahr 2000 selbständig. Im Laufe der Jahre verfasste er verschiedene Sachbücher und Reiseführer.

 
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