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Successful Management

Best Practice: Successful Management

15 prominent entrepreneurs and their secrets of success

Simone Janson (ed.)

Published at Best of HR - Berufebilder.de®


The German National Library lists this publication in the German National Bibliography; detailed bibliographical data can be found on the Internet at https://dnb.dnb.de

ISBN of the German eBook edition: 9783965960060

ISBN of the English eBook edition: 9783965960077

Publishing house website: https://berufebilder.de

English website of the publisher: https://berufebilder.de/en/

Best Practice: Successful Management

1st English edition, 09.12.2018

©2018 Publisher Simone Janson | Best of HR - Berufebilder.de®

Düsseldorf, Germany

Conception and editing: Simone Janson

Coverdesign: Image as part of a contract with Shutterstock.

eMail: publisher@berufebilder.de

Best of HR - Berufebilder.de® - book publisher, registered trademark, eLearning on Demand platform, news service by German Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .

Although every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for any errors or omissions or for any damages arising out of the use of the information contained herein.

All books published by Simone Janson | Best of HR - Berufebilder.de® are available in German and English. Please read the notes on translation at the end of the book.

All works published by Simone Janson | Best of HR - Berufebilder.de®, including their parts, are protected by copyright. Any use outside the narrow limits of copyright law without the consent of the publisher and the author is prohibited. This applies in particular to electronic or other duplication, translation, distribution and making available to the public.


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Content of the book

This book offers you compact knowledge in a quick overview of the topic as well as tried-and-tested advice. It helps you to make decisions step by step, to succeed and to include numerous overviews and checklists for easy readability.

Structure of the book

It deliberately deals with different, possibly even contradictory facts of the topic. This will allow you, as a reader, to shed light on the various pros and cons of the topic, to reflect on it, and to balance each other in the event of a decision-making process.

You support the clear structure and our special, very detailed special table of contents to find the information you want quickly and as needed and implement it directly for the practice.

Finally, you will find numerous best practice tips and examples of successful managers, entrepreneurs and other exciting personalities.

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Be arrogant, treat customers and employees like idiots: Apple's recipe for success
// By Wolfgang Hanfstein

There are thousands of books on the topics "Success" and "Making a career". What is not in any of these books are tips like: "Be arrogant. Don't listen to your customers. Treat your employees as if they were idiots. Act like an asshole." But if you read the Inside Apple report, you'll find that's exactly what Steve Jobs was all about. Should they be imitated? Your decision!

Revel novel instead of non-fiction

You shouldn't talk badly about the dead. Unfortunately or luckily Adam Lashinsky doesn't stick to it. His report on the most successful and valuable IT company in the world is more like an unveiling novel than a non-fiction book.

Lashinsky takes you to "Inside Apple" on the mysterious Apple campus and takes you to internal strategy sessions. This is incredibly exciting and often surprising. Because Lashinsky never minds his words when he talks about lousy machinations and human abysses.

The customers were not asked

Above all the book shakes massively the Nimbus of the once most important manager and visionary of the IT-industry: Steve jobs. The ex-Apple boss is drawn as an egocentric loner, "narcissistically moody, not paying attention to the feelings of others".

At the same time, Lashinsky also describes how Jobs' authoritarian leadership style could lay the foundation for the universal triumph of the current i-products. Jobs has always consistently followed his path without ever doubting his decisions. "It is well known that Jobs decided what customers want. He did not ask them for their opinion".

Talk too much, you fly

Secrecy is an integral part of Apple's corporate culture. Often, employees don't even know what their colleague is doing. According to Lashinsky, talking about one's own projects is taboo - even within the family circle.

Denny who talks too much, flies. The fear of sanctions still seems to be omnipresent at Apple and not limited to the lower positions. "In fact, Apple has a popular saying: Everyone who's with Apple wants to get out, and everyone who's not there wants to get in."

What comes after jobs


Would you like to know how the story ends?

Buy "[BEST PRACTICE] Successful Management" in your preferred e-book store and continue reading:


Apple iBookstore




Enjoy your reading!