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Leseprobe vom

How Canadians Communicate VI

Elliott, Charlene (Hrsg.) | Athabasca University Press


Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations—sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with efforts on the part of the food industry to sell their product and to respond to a consumer-driven desire for convenience. As a result, the topic of food has grown fraught, engendering sometimes acrimonious debates about what we should eat, and why.

By examining topics such as the values embedded in food marketing, the locavore movement, food tourism, dinner parties, food bank donations, the moral panic surrounding obesity, food crises, and fears about food safety, the contributors to this volume paint a rich, and sometimes unsettling portrait of how food is represented, regulated, and consumed in Canada. With chapters from leading scholars such as Ken Albala, Harvey Levenstein, Stephen Kline, and Valerie Tarasuk, the volume also includes contributions from “food insiders”—bestselling cookbook author and food editor Elizabeth Baird and veteran restaurant reviewer John Gilchrist. The result is a timely and thought-provoking look at food as a system of communication through which Canadians articulate cultural identity, personal values, and social distinction.

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“[This volume] does what so few communication texts seem willing to dodiscuss the mediating and communicative aspects of something other than the mas media. [...] Most essays in this volume could be characterized as taking a criticalc ultural studies approach, which, next to political economy, is a dominant arena of communications theory and research.”

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“... a strong volume that gives readers a broad tour through some of the most relevant issues at the intersection of communication and food.”

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"The wide variety of chapters adds to the zest of this collection. The book underscores the complexity of our food choices, but it also emphasizes that we can interpret the cultural shorthand that is exhibited in the patterns that emerge from our food decisions. It would be useful to graze the chapters like one would a good buffet. [...] Through a mix of perspectives and levels of analysis, the book reminds us of the cultural and social aspects of what is on our plate, and the role that communication plays in our diet."

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Charlene Elliott is professor in the Department of Communication, Media and Film at the University of Calgary and Canada Research Chair in Food Marketing, Policy and Children’s Health.

 
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